How to Get More Referrals from Your Local Customers (Without Begging)

Welcome to another issue of the Blue Collar Build Up.

So, you’ve got your hands dirty building up your business from the ground, and now you want to get those local customers raving about you to everyone they know.

I get it—word of mouth is the secret sauce that can turn a good business into a great one.

Let’s talk about how to get more referrals without feeling like you're begging for them.

1. Wow ‘Em with Your Work

First things first: make sure your work speaks for itself. When you’re delivering top-notch service or products, people will naturally want to talk about you.

Whether you’re fixing leaks, painting houses, or wrenching on cars, go the extra mile to impress.

The better you make your customers feel, the more they’ll want to brag about finding you.

2. Don’t Be Shy—Ask!

It might feel awkward at first, but asking for referrals doesn’t have to be a cringe-fest.

After you’ve wrapped up a job and the customer is smiling ear to ear, that’s the perfect moment.

Say something like, “If you’ve got any friends or family who need [what you do], I’d love for you to send them my way!”

Easy, right? Keep it casual and genuine—no need for the hard sell.

3. Reward the Referrers

People love getting a little something for their effort. Offer a small discount on their next service, a freebie, or even a simple thank-you note.

Let them know you appreciate them spreading the word. It doesn’t have to be fancy—just something that shows you value their support.

4. Be Seen in Your Community

Get involved in your local community—sponsor a little league team, set up a booth at a fair, or participate in local charity events.

The more people see you out and about, the more they’ll remember you when someone needs your services.

Plus, it gives you a chance to connect with potential customers in a relaxed setting.

5. Make It Easy for Them

People are busy. Make it easy for them to refer you. Have business cards ready to hand out, keep your contact info on your invoices, and maybe even offer a digital referral link if you’ve got a website.

The less they have to think about it, the more likely they’ll mention you to a friend.

6. Follow Up and Stay Friendly

Don’t let your customers forget about you after the job’s done.

Check in every now and then to see how things are holding up, send a quick thank-you email, or drop by to say hi if you’re in the neighborhood.

Staying on their radar means they’re more likely to think of you when a buddy asks for a recommendation.

7. Share Your Successes

When someone does refer you, don’t just keep it to yourself—let them know how much you appreciate it!

Share the success story on social media (with permission), and tag them if they’re cool with it.

This not only shows you’re grateful but also encourages others to refer you, too.

8. Create a Referral Culture

Lastly, build a culture around referrals. Make it known that you value and encourage them.

Mention it in your newsletters, put up a sign in your shop, or include a friendly reminder on your receipts.

The more you integrate referrals into your business, the more they’ll become a natural part of how your customers interact with you.

Wrap Up

There you have it—eight simple, fun ways to get more referrals rolling in. Remember, it’s all about making your customers feel valued and appreciated.

Treat them like friends, and they’ll want to do the same for you. Here’s to your business growing one friendly referral at a time!

Catch you next week,

The Blue Collar Build Up Team